Access to external data is a competitive advantage. Despite the need for it, acquiring relevant external data presents several challenges. It can be expensive and hard to access - hundreds of data providers, data aggregators, and data marketplaces make finding and acquiring relevant data overwhelming. Data is tedious to use as manipulating, transforming, and matching to internal data takes significant time and effort. Finally, the data can be out of date and pose compliance and governance risks.

Join us: Wednesday, July 14th, 12 pm ET / 11 am CT to learn how to leverage external data to your advantage, attend this webinar with David Menninger, SVP and Research Director at Ventana Research, and Ajay Khanna, CMO at Explorium where they will discuss:

• Why external data needs to be part of your data and analytics strategy
• What the best approaches are to effectively leverage external data - while staying compliant
• Customers who’ve seen success incorporating external data into their analytics programs